Brand Identity & UI/UX Design

Wanderful

An outdoor sports supply store

Logo Design

Wanderful was in need of a brand design that could work on multiple applications including: packaging, hangtags, signage, shopping bags, website, magazines, advertising and more. The designed logo is versitile and communicates the 3 key aspects of the company: wild, fun, and free. The “A” being replaced by a tent icon, with the sunrise/sunset to the top or side expresses adventure has no timeline, whether its 5am or 10pm you can explore whenever your heart desires.

Wanderful Advertising Design