Branding & Advertising Design
HYGGE
A Norwegian/Danish soft and cozy loungewear line
Advertising Design
HYGGE owners wanted something bold for their new loungewear line. They wanted to introduce comfortable clothes for everyday, loungewear you can work in, run arrands, meet with friends, and more. They needed a logo and ads that would make a statement, and that is just what we gave them.
Storefront
A geometric logo meant that we could use this element in many different parts of the design process. We created patterns for hangtags, windows, shopping bags, and more. The logo has both a solid form and outlined form creating more versatility. The storefront signage was the perfect spot for our outlined version, letting the sun create different shadows at different parts of the day, letting this versatile logo shine.