Branding & Packaging Design

East of eden

Placed in Top 3 in Brief Haus design challenge

Click through the images below to see East of Eden’s branding & packaging design.

Packaging Design

The vanilla flower is subtle, but shines through in the packaging design of this new “Eau de Parfum” line. Rich, muted colours take this simple box to the next level. The added gold lettering adds the perfect pièce de résistance, allowing the typography to stay thin and elegant, yet still pops.

East of Eden Perfume Packaging
East of Eden

Branding

This logo is anything but ordinary. Each letter was created with all three logo types in mind, creating a unique logo suite. The letters intersecting representing the scents mixing to create a beautiful, final parfum. The logo mark is a vanilla flower because this is their top scent, the simplicity matches the brand perfectly.